Obesity rates have doubled worldwide in the past 30 years, coinciding with a growing food surplus, and the ensuing epidemic has sparked a multibillion dollar weight loss industry that has largely failed to curb the problem.
Current standards in the United States, where two thirds of people are overweight or obese, advise people that cutting calories by a certain amount will result in a slow and steady weight loss over time.
But that advice fails to account for how the body changes as it slims down, burning less energy and acquiring a slower metabolism, researchers told the American Association for the Advancement of Science meeting in Vancouver.
The result is a plateau effect that ends up discouraging dieters and sending them back into harmful patterns of overeating.
As an example, researcher Kevin Hall offered up his large vanilla latte, purchased at a popular coffee shop. When he asked, the barista told him it contained about 240 calories.
"The notion was if I drank one of these every day and then I replaced it with just black coffee no sugar, then over the course of a year I should lose about 25 pounds, and that should just keep going," Hall told reporters.
"People have used this sort of rule of thumb to predict how much people should lose for decades now, and it turns out to be completely wrong."
Hall, a scientist with the US National Institutes of Health, said his work aims to "come up with better rules and better predictions of what is going to happen when an individual changes their diet."
He and colleagues said their scientific model is aimed to help doctors and policymakers, while a "back-of-the-envelope calculation" for consumers means cutting small amounts of daily calories, but expecting to cut more over time.
"If I want to lose 10 pounds of weight eventually, I have to cut 100 calories per day out of my diet," Hall explained.
"You'll get halfway there in about a year, and then you will eventually plateau, (reaching the goal) after about three years," he added.
"For folks abroad that works out to about 100 kilojoules per day per kilogram. The contrast is the old rule of thumb predicts twice as much weight loss after a year, and it gets worse after that."
The new model gives dieters one calorie goal for short term weight loss and another for permanent weight loss. Exercise is also calculated in to help set realistic goals.
Tests on small numbers of adults who were fed strictly controlled diets showed the model was accurate, though real-life situations are harder to predict. (AFP)