Shocking Safe-Driving Awareness Ads

BMW - Don't drink and drive ad campaign. (Link)

Shocking Safe-Driving Awareness Ads

“Sleepiness is stronger than you”. Don't Drive Sleepy Project for ThaiHealth. (Link)

Shocking Safe-Driving Awareness Ads

This ad was created for the Dutch Association of Traffic Victims and says: “Every year 40 people die using a mobile phone while driving.” Notice how the cell phone looks like a coffin.(Link)

Shocking Safe-Driving Awareness Ads

Saatchi New Zealand recently did a creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don't let your life flash before you,” said the final boards. “Slow down.”.. (Link | Via)

Shocking Safe-Driving Awareness Ads

A print and outdoor campaign for the Brandhouse's Drive Dry initiative, with an anti-drinking and driving message targeted at men. The campaign has been applauded by sober driving campaigners and a prisoner rights organization.(Link)

Shocking Safe-Driving Awareness Ads

Bangalore Traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. (Link)

Shocking Safe-Driving Awareness Ads

Featured in OSOCIO, a blog that focuses exclusively on social advertising campaign and non-profit campaigns which both strive to make people aware of world issues in order to make the world better.(Link | Via)